About Us

CHRIS PETERSON, CFP®

Principal Advisor

Chris has over twenty-five years of professional experience in financial planning and investment management. Prior to founding Peterson Financial Strategies, he oversaw the Private Client Group for the Grand Rapids office of a national brokerage firm.

A 1997 graduate of Calvin University in Grand Rapids, Chris earned the Certified Financial Planner (CFP®) designation in 2005, representing expertise in investments, retirement planning, tax strategies, risk management, and estate planning. Chris believes in creating integrated financial plans, taking the time to thoughtfully coordinate all aspects of each client’s unique situation and preferences.

In 2014, Chris founded Peterson Financial Strategies, a boutique West Michigan-based advisory practice, on the belief that investors need an advocate in the world of financial services. He is devoted to his role as planner, idea generator, strategist, educator, and trusted advisor for our clients. He believes that individuals and families deserve truly personal service and objective advice applied to all of life’s financial questions.

EMILY BUSTRAAN, CFP®

Vice President

A graduate of the University of Michigan in Ann Arbor, Emily brings over twenty years of professional experience in banking, investments, and financial planning to our team. Prior to joining Peterson Financial Strategies, Emily worked in the Grand Rapids office of a national brokerage firm, where she supported clients from a client service and financial planning perspective. During her tenure, Emily was a seven-time recipient of the Excellence in Action award, a peer-nominated recognition based on superior levels of client service and contributions to the team.

Emily joined Peterson Financial Strategies in 2022 to work more closely with clients and support a more personalized planning process. She obtained the the Certified Financial Planner (CFP®) designation in 2023. As part of her role at Peterson Financial Strategies, Emily oversees administration and operations. She is a perfectionist at heart who enjoys making sure all details are taken care of accurately and efficiently for our clients. She especially appreciates the chance to work with our clients on estate planning and charitable giving strategies, bringing her detailed focus to their big picture planning.